Gain executive-level financial insight without the cost of a full-time CFO. We help small businesses improve cash flow, increase profitability, and make confident, data-driven decisions.
Licensed CPA (NJ & PA) · Active Member of the New Jersey Society of CPAs (NJCPA) · 15+ Years of Experience
If two or more of these sound familiar, you've outgrown backward-looking accounting.
The P&L looks fine, yet the bank balance never reflects it. We find where the cash is actually going.
Dozens of numbers, no signal. We identify the handful of metrics that actually drive your business.
A rolling 13-week cash-flow forecast replaces guesswork with a clear view of the next quarter.
Model the payroll, equipment, or location decision before you commit — not after.
A recurring seat at the table with a CPA who knows your numbers and your goals.
Tax returns report history. A Fractional CFO helps you shape what happens next.
Virtual CFO and outsourced CFO support built on accurate books. Need the books handled too? See our bookkeeping services.
A one-page view of the metrics that matter, delivered every month.
Rolling 13-week forecast so payroll, taxes, and growth are never a surprise.
Where you planned to be versus where you landed — and why.
Margin by service, client, location, or product line.
Leading indicators tracked over time, not just lagging financials.
Structured review of results, trends, and course corrections.
A financial roadmap tied to your revenue and capacity goals.
Best case, base case, downside — modeled before the decision.
A deeper quarterly reset on strategy, priorities, and targets.
On-call CPA guidance when a real decision lands on your desk.
A structured engagement that turns financial data into decisions.
We review your books, systems, margins, and cash position to establish an accurate baseline.
We design a dashboard around your business model and the decisions you actually make.
A working session each month — results, risks, opportunities, and next moves.
Every meeting ends with clear owners, deadlines, and measurable targets.
Between meetings, you have a CPA to call before any significant financial decision.
Based in NJ, servicing clients nationwide.
Every engagement is led personally by a licensed CPA (NJ & PA) with 15+ years of corporate finance experience — never handed off to a junior analyst.
No templates. Your dashboard, forecast, and priorities are built around your business model and goals.
Clean, readable reporting designed for owners and leadership teams — not accountants.
Deep QBO experience means faster setup, cleaner data, and reporting you can trust.
A flat monthly fee scoped up front after the Discovery Call. No hourly surprises.
Direct access to your CPA, with responses in one business day or less.
Start with monthly advisory and expand into full controller and CFO support as you grow.
Owner-led businesses between $250K and $10M in revenue across New Jersey and nationwide.
A Fractional CFO is an experienced financial executive who works with your business part-time. You get the forecasting, strategy, and decision support of a full-time CFO at a fraction of the cost — typically through a fixed monthly engagement.
Bookkeeping records what already happened and keeps your books accurate. Fractional CFO work is forward-looking: forecasting cash, modeling decisions, tracking KPIs, and helping you choose between options. Accurate books are the input; strategy is the output.
Often yes. Profitable businesses are exactly where poor cash timing, unclear margins, and untested growth assumptions cost the most. A Fractional CFO helps convert profit into predictable cash and sustainable growth.
Most clients meet monthly for a strategy session, with a deeper quarterly business review. Between meetings you have direct access to your CPA for time-sensitive decisions.
Yes. BookSmart is not a tax preparation firm. We work alongside your existing tax CPA, provide clean financials, and coordinate on planning throughout the year.
Yes. QuickBooks Online is our primary platform, and we also support QuickBooks Desktop and Xero. If a migration makes sense, we can lead it.
Our Fractional CFO clients typically run between $250K and $10M in annual revenue — past the startup stage, but not yet ready for a full-time CFO salary.
Far less than a full-time hire. Pricing depends on complexity, meeting cadence, and reporting depth. After a complimentary Discovery Call we send a tailored proposal with a flat monthly fee.
Yes. We're based in Cherry Hill and serve businesses across New Jersey, with virtual engagements nationwide.
Most Fractional CFO engagements begin within two weeks of the Discovery Call, with the first executive dashboard delivered in the first full month.
Tell us about your business. We'll follow up within one business day to book a complimentary 30-minute conversation.
Stop guessing. Get the financial clarity and strategic guidance your business deserves.
Schedule Your Free Discovery Call